Ausverkauft
Mehr zum Buch
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Buchkauf
International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Sprache
- Erscheinungsdatum
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- International marketing : strategy planning, market entry & implementation
- Sprache
- Englisch
- Autor*innen
- Jim Blythe, Roger Bennett
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 362
- ISBN10
- 0749438088
- ISBN13
- 9780749438081
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Beschreibung
- Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.