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- 141 Seiten
- 5 Lesestunden
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Buchkauf
Lifestyle Brands, Stefania Saviolo, Antonio Marazza
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Lifestyle Brands
- Untertitel
- A Guide to Aspirational Marketing
- Sprache
- Englisch
- Autor*innen
- Stefania Saviolo, Antonio Marazza
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2012
- Einband
- Hardcover
- Seitenzahl
- 141
- ISBN10
- 1137285923
- ISBN13
- 9781137285928
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3,7 von 5 Sternen
- Beschreibung
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.