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- 285 Seiten
- 10 Lesestunden
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Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. Companion Website: http://www.palgrave.com/business/chaston2/
Buchkauf
Small business marketing management, Ian Chaston, Terry Mangles
- Sprache
- Erscheinungsdatum
- 2002
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- (Paperback)
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- Titel
- Small business marketing management
- Sprache
- Englisch
- Autor*innen
- Ian Chaston, Terry Mangles
- Verlag
- Palgrave
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 285
- ISBN10
- 0333980751
- ISBN13
- 9780333980750
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Marketing & Vertrieb, Unternehmertum
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. Companion Website: http://www.palgrave.com/business/chaston2/