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Bangkok is one of the most mysterious and exciting cities on the planet - and in this plugged-in Asian metropolis are underlining stories that offer unique marketing lessons. SAME Marketing Basics from the Streets of Bangkok is not a typical basics book with charts, graphs, and yawns. This is an on-boarding ride to the magic of marketing weaved through an Asian darling city. Learn the classic 4Ps while visiting an impressive bespoke tailor, a delicious but inconspicuous dessert shop, a world famous tattoo artist in the land where tattoos take on a spiritual meaning, and a lucrative second hand watch market, all while sipping a Singha and surviving a tuk tuk. Note from Proceeds from the sale of this book will fund the Chenoa and Michael K. Lyons Scholarship for the Sons and Daughters of Law Enforcement.
Buchkauf
Same, Same. Marketing Basics From The Streets of Bangkok, Machael K. Lyons
- Sprache
- Erscheinungsdatum
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
Keiner hat bisher bewertet.
- Titel
- Same, Same. Marketing Basics From The Streets of Bangkok
- Sprache
- Englisch
- Autor*innen
- Machael K. Lyons
- Verlag
- Amazon Pub.
- Erscheinungsdatum
- 2014
- Einband
- Paperback
- ISBN10
- 0615914659
- ISBN13
- 9780615914657
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Beschreibung
- Bangkok is one of the most mysterious and exciting cities on the planet - and in this plugged-in Asian metropolis are underlining stories that offer unique marketing lessons. SAME Marketing Basics from the Streets of Bangkok is not a typical basics book with charts, graphs, and yawns. This is an on-boarding ride to the magic of marketing weaved through an Asian darling city. Learn the classic 4Ps while visiting an impressive bespoke tailor, a delicious but inconspicuous dessert shop, a world famous tattoo artist in the land where tattoos take on a spiritual meaning, and a lucrative second hand watch market, all while sipping a Singha and surviving a tuk tuk. Note from Proceeds from the sale of this book will fund the Chenoa and Michael K. Lyons Scholarship for the Sons and Daughters of Law Enforcement.