Ausverkauft
Mehr zum Buch
What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture. This text introduces a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - networked; mercenary; fragmented; and communal - it advises executives on how to change their corporate culture, and addresses the failure of many companies to galvanize their organization as a whole.
Buchkauf
The Character of a Corporation, Robert Goffee
- Sprache
- Erscheinungsdatum
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- The Character of a Corporation
- Sprache
- Englisch
- Autor*innen
- Robert Goffee
- Verlag
- HarperCollins
- Erscheinungsdatum
- 1998
- Einband
- Hardcover
- ISBN10
- 0002559331
- ISBN13
- 9780002559331
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Management & Personalverwaltung
- Beschreibung
- What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture. This text introduces a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - networked; mercenary; fragmented; and communal - it advises executives on how to change their corporate culture, and addresses the failure of many companies to galvanize their organization as a whole.