Class Acts: Young Men and the Rise of Lifestyle

Mehr zum Buch

The book delves into the evolution of lifestyle marketing from the 1960s to the 1990s, illustrating how marketers shifted focus from class identity linked to material possessions to a person's attitudes and behaviors. It highlights key cultural figures such as the 1950s rebel, the 1960s hippie, the 1980s white suburban hip-hop fan, and the 1990s poverty chic, showcasing how these identities influenced marketing strategies and consumer culture throughout the decades.