Car

The redesign of America's best-selling car, the Taurus, unfolds through a gripping narrative that highlights the intense collaboration and conflict among 700 team members at Ford Motor Company. With a staggering investment of nearly $3 billion at stake, the account details the journey from initial clay models in Detroit to the car's launch in a New Jersey dealership. Mary Walton's access to the team reveals the dynamics between designers, engineers, and marketers, making the process of car creation a compelling human-interest story filled with passion and pride.