Ausverkauft
Parameter
- 232 Seiten
- 9 Lesestunden
Mehr zum Buch
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
Buchkauf
Key Concepts in Marketing, Jim Blythe
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Hier könnte deine Bewertung stehen.
- Titel
- Key Concepts in Marketing
- Sprache
- Englisch
- Autor*innen
- Jim Blythe
- Verlag
- SAGE
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- Seitenzahl
- 232
- ISBN10
- 1847874991
- ISBN13
- 9781847874993
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3,2 von 5 Sternen
- Beschreibung
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.