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Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.
Buchkauf
Web Site Measurement Hacks, Eric T. Peterson
- Sprache
- Erscheinungsdatum
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Web Site Measurement Hacks
- Sprache
- Englisch
- Autor*innen
- Eric T. Peterson
- Erscheinungsdatum
- 2005
- Einband
- Paperback
- Seitenzahl
- 430
- ISBN10
- 0596009887
- ISBN13
- 9780596009885
- Reihe
- Schlagwörter
- Sachbücher, Technologie & Industrie, Computer & Internet
- Bewertung
- 3,7 von 5 Sternen
- Beschreibung
- Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.