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Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.
Buchkauf
Strategic Marketing Management - Theory and Practice, Alexander Chernev
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Strategic Marketing Management - Theory and Practice
- Sprache
- Englisch
- Autor*innen
- Alexander Chernev
- Verlag
- Cerebellum Press
- Erscheinungsdatum
- 2019
- Einband
- Hardcover
- Seitenzahl
- 522
- ISBN13
- 9781936572588
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.