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Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.
Buchkauf
Cases in strategic management, A. J. Strickland, Arthur A. Thompson
- Sprache
- Erscheinungsdatum
- 1995
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- (Paperback)
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- Titel
- Cases in strategic management
- Sprache
- Englisch
- Autor*innen
- A. J. Strickland, Arthur A. Thompson
- Verlag
- Irwin
- Erscheinungsdatum
- 1995
- Einband
- Paperback
- ISBN10
- 0256150621
- ISBN13
- 9780256150629
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.