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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.
Buchkauf
Financial aspects of marketing, Ruth A. Schmidt, Helen Wright
- Sprache
- Erscheinungsdatum
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Financial aspects of marketing
- Sprache
- Englisch
- Autor*innen
- Ruth A. Schmidt, Helen Wright
- Verlag
- Macmillan Business
- Erscheinungsdatum
- 1996
- Einband
- Paperback
- Seitenzahl
- 320
- ISBN10
- 0333637828
- ISBN13
- 9780333637821
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.