Infinite Possibility

Creating Customer Value on the Digital Frontier

Autor*innen

B. Joseph Pine

Buchbewertung

3,9(32)Abgeben

Parameter

268 Seiten
10 Lesestunden

Handel und Verkauf
Wirtschaft

Mehr zum Buch

Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value