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Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value
Buchkauf
Infinite Possibility, B. Joseph Pine
- Sprache
- Erscheinungsdatum
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Infinite Possibility
- Untertitel
- Creating Customer Value on the Digital Frontier
- Sprache
- Englisch
- Autor*innen
- B. Joseph Pine
- Verlag
- BK Business
- Erscheinungsdatum
- 2011
- Einband
- Hardcover
- Seitenzahl
- 268
- ISBN10
- 160509563X
- ISBN13
- 9781605095639
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,9 von 5 Sternen
- Beschreibung
- Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value