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An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.
Buchkauf
The Elements of Marketing, Anthony R. Morden
- Sprache
- Erscheinungsdatum
- 1991
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- (Paperback)
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- Titel
- The Elements of Marketing
- Sprache
- Englisch
- Autor*innen
- Anthony R. Morden
- Verlag
- DP Publications
- Erscheinungsdatum
- 1991
- Einband
- Paperback
- Seitenzahl
- 779
- ISBN10
- 1870941969
- ISBN13
- 9781870941969
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Beschreibung
- An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.