Mehr zum Buch
An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.
Buchkauf
The Elements of Marketing, Anthony R. Morden
- Sprache
- Erscheinungsdatum
- 1991
- product-detail.submit-box.info.binding
- (Paperback)
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