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This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
Buchkauf
Sport Marketing, Stephen Hardy, William Anthony Sutton, Bernard James Mullin
- Sprache
- Erscheinungsdatum
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Sport Marketing
- Sprache
- Englisch
- Autor*innen
- Stephen Hardy, William Anthony Sutton, Bernard James Mullin
- Erscheinungsdatum
- 2000
- Einband
- Hardcover
- ISBN10
- 0880118776
- ISBN13
- 9780880118774
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important