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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Buchkauf
Strategic Management and Competitive Advantage. Concepts and Cases, Jay Barney, William S. Hesterly
- Sprache
- Erscheinungsdatum
- 2006
- Einband
- (Hardcover)
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- Titel
- Strategic Management and Competitive Advantage. Concepts and Cases
- Sprache
- Englisch
- Autor*innen
- Jay Barney, William S. Hesterly
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2006
- Einband
- Hardcover
- Seitenzahl
- 640
- ISBN10
- 0131542745
- ISBN13
- 9780131542747
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.