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Qualitative Research Methods in Public Relations and Marketing Communications
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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
Buchkauf
Qualitative Research Methods in Public Relations and Marketing Communications, Immy Holloway, Christine Daymon
- Sprache
- Erscheinungsdatum
- 2011
- Einband
- (Paperback)
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- Titel
- Qualitative Research Methods in Public Relations and Marketing Communications
- Sprache
- Englisch
- Autor*innen
- Immy Holloway, Christine Daymon
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 397
- ISBN10
- 0415471184
- ISBN13
- 9780415471183
- Reihe
- Schlagwörter
- Handel, Universitätslehrbücher, Marketing & PR
- Bewertung
- 3,65 von 5 Sternen
- Beschreibung
- This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.