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Pocketbook Power
How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women
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A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.
Buchkauf
Pocketbook Power, Bernice Kanner
- Sprache
- Erscheinungsdatum
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Pocketbook Power
- Untertitel
- How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women
- Sprache
- Englisch
- Autor*innen
- Bernice Kanner
- Verlag
- McGraw-Hill Companies
- Erscheinungsdatum
- 2004
- Einband
- Hardcover
- Seitenzahl
- 211
- ISBN10
- 0071418601
- ISBN13
- 9780071418607
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.