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- 371 Seiten
- 13 Lesestunden
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A comprehensive introduction to theory and professional practice in the fast-growing field of public relations. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors. They show how to develop a public relations strategy for an organisation.
Buchkauf
Public Relations, Clara Zawawi, Jane Johnston
- Sprache
- Erscheinungsdatum
- 2000
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- (Paperback)
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- Titel
- Public Relations
- Untertitel
- Theory and Practice
- Sprache
- Englisch
- Autor*innen
- Clara Zawawi, Jane Johnston
- Verlag
- Allen & Unwin
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 371
- ISBN10
- 1865083607
- ISBN13
- 9781865083605
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- A comprehensive introduction to theory and professional practice in the fast-growing field of public relations. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors. They show how to develop a public relations strategy for an organisation.