Ausverkauft
Mehr zum Buch
Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,
Buchkauf
Competitive Success, John A. Davis
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Hier könnte deine Bewertung stehen.
- Titel
- Competitive Success
- Untertitel
- How Branding Adds Value
- Sprache
- Englisch
- Autor*innen
- John A. Davis
- Verlag
- John Wiley & Sons
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- Seitenzahl
- 397
- ISBN10
- 0470998229
- ISBN13
- 9780470998229
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,