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The Copy Book
How Some of the Best Advertising Writers in the World Write Their Advertising
Autor*innen
- Autorenkollektiv
Buchbewertung
Mehr zum Buch
Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art of writing for advertising.
Buchkauf
The Copy Book, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Copy Book
- Untertitel
- How Some of the Best Advertising Writers in the World Write Their Advertising
- Sprache
- Englisch
- Autor*innen
- Autorenkollektiv
- Verlag
- Taschen
- Erscheinungsdatum
- 2011
- Einband
- Hardcover
- Seitenzahl
- 368
- ISBN10
- 3836528320
- ISBN13
- 9783836528320
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Kunst, Design, Marketing & Vertrieb, Schreiben, Kommunikation
- Bewertung
- 4,3 von 5 Sternen
- Beschreibung
- Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art of writing for advertising.