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Media and Communication Research
An Introduction to Qualitative and Quantitative Approaches
Autor*innen
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Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods . Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
Buchkauf
Media and Communication Research, Arthur Asa Berger
- Sprache
- Erscheinungsdatum
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Media and Communication Research
- Untertitel
- An Introduction to Qualitative and Quantitative Approaches
- Sprache
- Englisch
- Autor*innen
- Arthur Asa Berger
- Verlag
- SAGE
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- ISBN10
- 0761918531
- ISBN13
- 9780761918530
- Reihe
- Schlagwörter
- Medien und Medienkommunikation, Digitale Medien
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods . Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.