Ausverkauft, aber heiß begehrt!
Mehr zum Buch
Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations
Buchkauf
Brand Driven Innovation, Erik Roscam Abbing
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Hier könnte deine Bewertung stehen.
- Titel
- Brand Driven Innovation
- Untertitel
- Strategies for Development and Design
- Sprache
- Englisch
- Autor*innen
- Erik Roscam Abbing
- Verlag
- AVA Publishing
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- ISBN10
- 294041128X
- ISBN13
- 9782940411283
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Design, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 4,1 von 5 Sternen
- Beschreibung
- Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations