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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Buchkauf
Recycling and Redesigning Logos, Michael Hodgson
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Recycling and Redesigning Logos
- Sprache
- Englisch
- Autor*innen
- Michael Hodgson
- Verlag
- Rockport Publishers
- Erscheinungsdatum
- 2010
- Einband
- Hardcover
- Seitenzahl
- 192
- ISBN10
- 1592536115
- ISBN13
- 9781592536115
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Design, Grafikdesign
- Beschreibung
- This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.