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Advertising and Identity in Europe
The I of the Beholder
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As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.
Buchkauf
Advertising and Identity in Europe, Patricia Anne Odber de Baubeta, Robin Warner, Jackie Cannon
- Sprache
- Erscheinungsdatum
- 2003
- Einband
- (Paperback)
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- Titel
- Advertising and Identity in Europe
- Untertitel
- The I of the Beholder
- Sprache
- Englisch
- Autor*innen
- Patricia Anne Odber de Baubeta, Robin Warner, Jackie Cannon
- Verlag
- Intellect
- Erscheinungsdatum
- 2003
- Einband
- Paperback
- Seitenzahl
- 146
- ISBN10
- 1841508705
- ISBN13
- 9781841508702
- Reihe
- Schlagwörter
- Handel, Marketing & PR, Werbung und Promotion
- Beschreibung
- As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.