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Internet Business Models and Strategies

Text and Cases

Parameter

  • 358 Seiten
  • 13 Lesestunden

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In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.

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Internet Business Models and Strategies, Allan Afuah, Christopher L. Tucci

Sprache
Erscheinungsdatum
2001
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Titel
Internet Business Models and Strategies
Untertitel
Text and Cases
Sprache
Englisch
Erscheinungsdatum
2001
Einband
Paperback
Seitenzahl
358
ISBN10
0071180990
ISBN13
9780071180993
Reihe
Beschreibung
In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.