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"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover
Buchkauf
Online Marketing, Richard Gay Pardee, Alan Charlesworth, Rita Esen
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Online Marketing
- Sprache
- Englisch
- Autor*innen
- Richard Gay Pardee, Alan Charlesworth, Rita Esen
- Verlag
- Oxford University Press
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- ISBN10
- 0199265852
- ISBN13
- 9780199265855
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,35 von 5 Sternen
- Beschreibung
- "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover