Mehr zum Buch
Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
Buchkauf
Contemporary Issues in Marketing and Consumer Behaviour, Elizabeth Parsons, Pauline Maclaran
- Sprache
- Erscheinungsdatum
- 2009
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- (Paperback)
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