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- 512 Seiten
- 18 Lesestunden
Mehr zum Buch
This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
Buchkauf
Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Sprache
- Erscheinungsdatum
- 1993
- product-detail.submit-box.info.binding
- (Paperback)
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