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Consultant - Market Yourself

Raise Your Profile and Attract New Business

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Most consultants waste their energy chasing new business instead of building a market profile, which would encourage new business to come to them. This book will teach consultants to solve that most pressing of how to bring in new business through sound marketing and PR strategies. Expert advice in an approachable, punchy format from experienced consultant Robert Gentle covers every conceivable issue including getting listed in national directories, establishing a media presence, lecturing, writing books and research reports, issuing a newsletter and advertising. Full of tried-and-tested ideas and techniques, this is essential reading for any consultant, whether aspiring or established.

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Consultant - Market Yourself, Robert Gentle

Sprache
Erscheinungsdatum
2002
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Titel
Consultant - Market Yourself
Untertitel
Raise Your Profile and Attract New Business
Sprache
Englisch
Autor*innen
Robert Gentle
Erscheinungsdatum
2002
Einband
Paperback
Seitenzahl
160
ISBN10
074943693X
ISBN13
9780749436933
Reihe
Bewertung
3,65 von 5 Sternen
Beschreibung
Most consultants waste their energy chasing new business instead of building a market profile, which would encourage new business to come to them. This book will teach consultants to solve that most pressing of how to bring in new business through sound marketing and PR strategies. Expert advice in an approachable, punchy format from experienced consultant Robert Gentle covers every conceivable issue including getting listed in national directories, establishing a media presence, lecturing, writing books and research reports, issuing a newsletter and advertising. Full of tried-and-tested ideas and techniques, this is essential reading for any consultant, whether aspiring or established.