Macmillan Dictionary of Marketing and Advertising

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The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who wish to be familiar with marketing and advertising terms. It has been thoroughly up-dated and expanded ensuring it reflects the most recent conceptual and linguistic developments in this increasingly important and influential field. Encyclopaedic in coverage and providing clear and informative definitions, this book is ideal both for students and practitioners of advertising and marketing and the interested lay person.