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Product Juggernauts
How Companies Mobilize to Generate a Stream of Market Winners
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This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
Buchkauf
Product Juggernauts, P. Ranganath Nayak, Jean-Philippe Deschamps
- Sprache
- Erscheinungsdatum
- 1995
- Einband
- (Hardcover)
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- Titel
- Product Juggernauts
- Untertitel
- How Companies Mobilize to Generate a Stream of Market Winners
- Sprache
- Englisch
- Autor*innen
- P. Ranganath Nayak, Jean-Philippe Deschamps
- Erscheinungsdatum
- 1995
- Einband
- Hardcover
- Seitenzahl
- 472
- ISBN10
- 0875843417
- ISBN13
- 9780875843414
- Reihe
- Schlagwörter
- Handel
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.