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The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters and Art Directors

Parameter

  • 224 Seiten
  • 8 Lesestunden

Mehr zum Buch

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Buchkauf

The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman

Sprache
Erscheinungsdatum
2009
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(Paperback),
Buchzustand
Gebraucht - Gut
Preis
€ 31,49

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  • Gratis Versand in ganz Österreich

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