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Marketing strategy is the crown of merketing sciences, a complex method of successful corporate strategic planning. It has been discussed in a great number of foreign books and articles.
Buchkauf
Marketing Strategy, Dr. László Józsa, Luiz Moutinho
- Sprache
- Erscheinungsdatum
- 2005
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- (Hardcover)
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- Titel
- Marketing Strategy
- Sprache
- Ungarisch
- Autor*innen
- Dr. László Józsa, Luiz Moutinho
- Verlag
- Akademiai Kiado
- Erscheinungsdatum
- 2005
- Einband
- Hardcover
- Seitenzahl
- 700
- ISBN10
- 9632247035
- ISBN13
- 9789632247038
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Beschreibung
- Marketing strategy is the crown of merketing sciences, a complex method of successful corporate strategic planning. It has been discussed in a great number of foreign books and articles.