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This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.
Buchkauf
Big in Asia, Michael Bäckmann, Charlotte Butler
- Sprache
- Erscheinungsdatum
- 2002
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- (Hardcover)
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- Titel
- Big in Asia
- Untertitel
- 25 Strategies for Business Success
- Sprache
- Englisch
- Autor*innen
- Michael Bäckmann, Charlotte Butler
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2002
- Einband
- Hardcover
- ISBN10
- 0333985117
- ISBN13
- 9780333985113
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, Asien
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.