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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Buchkauf
Orchestrating Success, Richard C Ling
- Sprache
- Erscheinungsdatum
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Orchestrating Success
- Untertitel
- Improve Control of the Business with Sales & Operations Planning
- Sprache
- Englisch
- Autor*innen
- Richard C Ling
- Verlag
- Wiley
- Erscheinungsdatum
- 1989
- Einband
- Hardcover
- Seitenzahl
- 176
- ISBN10
- 0471132276
- ISBN13
- 9780471132271
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Rechtsthematik, Unternehmertum, Marketing & PR
- Bewertung
- 4,1 von 5 Sternen
- Beschreibung
- The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.