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The Ultimate CRM Handbook
Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
Autor*innen
Buchbewertung
Parameter
- 304 Seiten
- 11 Lesestunden
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Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.
Buchkauf
The Ultimate CRM Handbook, John G. Freeland
- Sprache
- Erscheinungsdatum
- 2002
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Ultimate CRM Handbook
- Untertitel
- Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
- Sprache
- Englisch
- Autor*innen
- John G. Freeland
- Verlag
- McGraw-Hill
- Erscheinungsdatum
- 2002
- Einband
- Hardcover
- Seitenzahl
- 304
- ISBN10
- 0071409351
- ISBN13
- 9780071409353
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, USA, Management & Personalverwaltung, Über Bücher
- Bewertung
- 3,2 von 5 Sternen
- Beschreibung
- Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.