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Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.
Buchkauf
Eyetracking Web Usability, Jakob Nielsen, Kara Pernice
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Eyetracking Web Usability
- Sprache
- Englisch
- Autor*innen
- Jakob Nielsen, Kara Pernice
- Verlag
- New Riders Publishing
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- ISBN10
- 0321498364
- ISBN13
- 9780321498366
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Technologie & Industrie, Computer & Internet
- Bewertung
- 3,75 von 5 Sternen
- Beschreibung
- Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.