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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
Buchkauf
The Case for B2B Branding, Bob Lamons
- Sprache
- Erscheinungsdatum
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Case for B2B Branding
- Untertitel
- Pulling Away from the Business-to-Business Pack
- Sprache
- Englisch
- Autor*innen
- Bob Lamons
- Erscheinungsdatum
- 2005
- Einband
- Hardcover
- Seitenzahl
- 228
- ISBN10
- 0324398654
- ISBN13
- 9780324398656
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, USA, Marketing & Vertrieb
- Bewertung
- 3,8 von 5 Sternen
- Beschreibung
- The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.