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Design Directories: Branding
Brand Strategy, Design And Implementation Of Corporate And Product Identity
Autor*innen
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"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Buchkauf
Design Directories: Branding, Helena Vaidlová, Alastair Campbell
- Sprache
- Erscheinungsdatum
- 2003
- Einband
- (Hardcover)
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- Titel
- Design Directories: Branding
- Untertitel
- Brand Strategy, Design And Implementation Of Corporate And Product Identity
- Sprache
- Englisch
- Autor*innen
- Helena Vaidlová, Alastair Campbell
- Verlag
- Cassell Illustrated
- Erscheinungsdatum
- 2003
- Einband
- Hardcover
- Seitenzahl
- 192
- ISBN10
- 1844030377
- ISBN13
- 9781844030378
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Design, Management & Personalverwaltung, Marketing & PR, Grafikdesign
- Bewertung
- 2 von 5 Sternen
- Beschreibung
- "Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.