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Press Here
How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
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- 349 Seiten
- 13 Lesestunden
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A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
Buchkauf
Press Here, Annie Gurton
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- € 4,79
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