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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Buchkauf
Business Marketing, F. Robert Dwyer, John F. Tanner
- Sprache
- Erscheinungsdatum
- 2001
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- (Hardcover)
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- Titel
- Business Marketing
- Untertitel
- Connecting Strategy, Relationships, and Learning - Second Edition
- Sprache
- Englisch
- Autor*innen
- F. Robert Dwyer, John F. Tanner
- Verlag
- McGraw-Hill/Irwin
- Erscheinungsdatum
- 2001
- Einband
- Hardcover
- Seitenzahl
- 736
- ISBN10
- 0072410639
- ISBN13
- 9780072410631
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, USA, Marketing & PR
- Beschreibung
- This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.