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'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.
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Routledge Communication: The Dynamics of Persuasion, Richard M. Perloff
- Sprache
- Erscheinungsdatum
- 2013
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- € 12,49
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