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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
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The Expressive Organization, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
- Sprache
- Erscheinungsdatum
- 2000
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- Titel
- The Expressive Organization
- Untertitel
- Linking Identity, Reputation, and the Corporate Brand
- Sprache
- Englisch
- Autor*innen
- Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
- Verlag
- Oxford University Press
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 320
- ISBN10
- 0198297793
- ISBN13
- 9780198297796
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Rechtsthematik, Ökonomie, Management & Personalverwaltung, Marketing & PR, Gesammelte Werke, Industrie
- Bewertung
- 3,65 von 5 Sternen
- Beschreibung
- This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?