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Annotation. This book ranges wide and deep, examining the marketing assumptions, commercial strategy and psychology of the Dyson business. It covers the rise of Dyson, but also explores how and if the business can move beyond its reliance on the vacuum cleaner. It concludes with the radically simple Dyson guide to marketing. Book jacket.
Buchkauf
Dyson, Iain Carruthers
- Sprache
- Erscheinungsdatum
- 2007
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- Titel
- Dyson
- Untertitel
- How One Man and His Machine Conquered Our Homes
- Sprache
- Englisch
- Autor*innen
- Iain Carruthers
- Verlag
- Cyan Communications
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 173
- ISBN10
- 1904879799
- ISBN13
- 9781904879794
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, Technologie, Management & Personalverwaltung
- Bewertung
- 2 von 5 Sternen
- Beschreibung
- Annotation. This book ranges wide and deep, examining the marketing assumptions, commercial strategy and psychology of the Dyson business. It covers the rise of Dyson, but also explores how and if the business can move beyond its reliance on the vacuum cleaner. It concludes with the radically simple Dyson guide to marketing. Book jacket.