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Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
Buchkauf
Economics in a Business Context, Colin Haslam, Alan Neale, Sukhdev Johal
- Sprache
- Erscheinungsdatum
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Economics in a Business Context
- Untertitel
- Third Edition
- Sprache
- Englisch
- Autor*innen
- Colin Haslam, Alan Neale, Sukhdev Johal
- Verlag
- Cengage Learning EMEA
- Erscheinungsdatum
- 1999
- Einband
- Paperback
- Seitenzahl
- 288
- ISBN10
- 1861524005
- ISBN13
- 9781861524003
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, USA, Finanzen, Fallstudien
- Beschreibung
- Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.