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The book offers a comprehensive guide to research methods in business management, presenting fundamental principles in an accessible manner. It covers the entire research process, from crafting a research proposal to executing a complete project. This resource is designed to support students in understanding and applying various research techniques effectively.
Buchkauf
Doing Research in Business and Management - Second Edition, Mark Saunders, Philip Lewis
- Sprache
- Erscheinungsdatum
- 2017
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- (Paperback)
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- Titel
- Doing Research in Business and Management - Second Edition
- Sprache
- Englisch
- Autor*innen
- Mark Saunders, Philip Lewis
- Erscheinungsdatum
- 2017
- Einband
- Paperback
- Seitenzahl
- 280
- ISBN10
- 129213352X
- ISBN13
- 9781292133522
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, Kinderbücher, Bildung, Management & Personalverwaltung, Bücher
- Beschreibung
- The book offers a comprehensive guide to research methods in business management, presenting fundamental principles in an accessible manner. It covers the entire research process, from crafting a research proposal to executing a complete project. This resource is designed to support students in understanding and applying various research techniques effectively.