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Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.
Buchkauf
Kleppner's Advertising Procedure - Tenth Edition, Otto Kleppner, J. Thomas Russell, Glenn Verrill, W. Ronald Lane
- Sprache
- Erscheinungsdatum
- 1987
- product-detail.submit-box.info.binding
- (Hardcover),
- Buchzustand
- Gebraucht - Gut
- Preis
- € 5,99
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- Titel
- Kleppner's Advertising Procedure - Tenth Edition
- Sprache
- Englisch
- Autor*innen
- Otto Kleppner, J. Thomas Russell, Glenn Verrill, W. Ronald Lane
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1987
- Einband
- Hardcover
- Seitenzahl
- 686
- ISBN10
- 0135164516
- ISBN13
- 9780135164518
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie
- Beschreibung
- Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.