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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Buchkauf
Innovation Management and New Product Development, Paul C. Trottier
- Sprache
- Erscheinungsdatum
- 2008
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- (Paperback),
- Buchzustand
- Beschädigt
- Preis
- € 3,57
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