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"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.
Buchkauf
Brandscaping, Andrew M. Davis, Lisa M. Beets, Ann Handley
- Sprache
- Erscheinungsdatum
- 2012
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- Preis
- € 7,49
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- Titel
- Brandscaping
- Untertitel
- Unleashing the Power of Partnerships
- Sprache
- Englisch
- Autor*innen
- Andrew M. Davis, Lisa M. Beets, Ann Handley
- Verlag
- Monumental Shift
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 276
- ISBN10
- 0983330786
- ISBN13
- 9780983330783
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Lehrbücher, Universitätslehrbücher
- Bewertung
- 4,1 von 5 Sternen
- Beschreibung
- "Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.